Online Poker Advertising Fail

Friday, July 15, 2011

I enjoy random masturbation-themed advertising as much as the next person; don't get me wrong.

Still, there's a sort of Prisoner's Dilemma at work here.

Online poker sites often feel like they have to resort to outlandish measures in order to win users. They either don't know or don't care that every user they acquire in this way costs the industry two, or ten, or a hundred new users down the road. Nobody would call a poker site irrational for marking to the fullest extent. But in the aggregate, when every site does it, you get a garbage heap of toxic promotional spam and cheap affiliate marketing that damages the image of the game, hardens opinion against it, and can actually repel new users.

In other words, there's a secondary audience here of people who are actually confused, daunted, overwhelmed, and annoyed by the aggressive wall-to-wall marketing style of online poker. This secondary audience is called "The World". Online poker will continue to harvest its share of new players from this seconary audience, like any other game. But those players will be fewer in number, and quicker to churn, than they could've been.

Advice to future generations of online poker sites (because the current crop has proven they won't listen): focus on a rock-solid client, prompt deposits and cash outs, and friendly customer service. Cultivate the image and the reality of utmost professionalism befitting a steward of the game and a de facto banking entity. And leave the rockstar marketing to the "Jack-Offs".

Tags: games, online poker, poker

11 comment(s)

And in other news, somebody owes James 50 bucks for beginning a post with "I enjoy random masturbation"... :)

Almost nobody launches an ad campaign without shock testing and focus grouping it to death. If you're any good. I work in the business, and I can assure you every ad unit we design is planned to the Nth. Marketing is about getting people to talka bout things, so I think the joke's on you

^^^ I think you're missing the point of the post. The ad will surely get you some new users. But at what cost to your client's image?

Don't need to read I got a scam/shit detector, And this site smell like crap to me. and WTF is this mouse with the orange button.

One for Failblog...

Here are some other good ones

'WTF is this mouse with the orange button.' ??

Being online poker I would imagine it is a specialised poker mouse - and hitting that button means 'call' ;-)

A specialized poker mouse ? What is this madness of which you speak ?? It should have dedicated buttons for different actions, which would help with misclicks . It should be ruggedized so players can toss the piece of shit into a wall when they get a bad beat . Seriously though you could probably sell something like that for $100+

This is ridiculous. Paddy isn't in need of such a shady commercial. They should know it better.

Most of these poker ads are found on that scareware crpa and they'll keep popping until you download them. WHen you run them you'll usually have to fix dll issues and clean up your system...

I'm surprised the casino actually convert players with that stuff.

I enjoyed following the whole entry, I always thought one of the main things to count when you write a blog is learning how to complement the ideas with xlpharmacy images, that's exploiting at the maximum the possibilities of a ciber-space! Good work on this entry!

There are some sites which are popular in such games online. It is the look and feel which enters visitors mind.

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